A few months ago I won a year subscription to SHOWIT an amazing website creation/hosting for photographers to customize their own flash websites. For this reason I thought it was perfect timing to give my brand a fresh new look without changing too much! This process I am in inspired me to blog and share the importance of branding & rebranding your business.
Whether you are self employed running a small business or the CEO of a huge corporation, brand recognition is one of the most important aspects of developing top of mind awareness and setting your business apart from others. Top of mind awareness simply means a brand or specific product coming first in customers minds when thinking of a particular industry. Branding your business gives you identity and credibility in your industry.
Rebranding your business can be very important as well, not only to give your company a fresh new look but it also sends a message to your audience. It's never a bad idea to improve your brand over time to give it a modern look...it's important to have your brand relatable with your target audience and industry trends.
Another reason why rebranding is important is to define what you want your business to portray. For example let's say you are a portrait photographer and your target audience are families and children...you would want your brand to reflect this. As years go by you decide you want to photograph weddings it is then you would want to rebrand your business. Maybe before your brand was fresh and fun with a pop of color, now you might want your brand to be elegant and sophisticated with softer colors. There are so many different reasons why you would want to rebrand. For me, I am that photographer who wants to start shooting weddings and after many years I feel I have finally found my style. I LOVE shooting in natural light and because of these two reasons I wanted to not only change my brand to be more sophisticated, but I also wanted to lighten up my colors to go with the theme of shooting in natural light.
Here are a few of my favorite brands that grab my attention...
Of course one of my favorites is my husbands...Doctor Detail
The business card we designed speaks for itself!
SusieCakes Bakery...I just LOVE their branding (anything VINTAGE :)!!
"SusieCakes is an ALL-AMERICAN bakery offering CLASSIC DESSERTS
made entirely from scratch using simple, natural ingredients"
My favorite Candy... Peanut M&M's....Mmmm!
"Melts in your Mouth, not in your hand"
A few businesses/corporations that come to mind when rebranding are...
Disneyland...Our favorite family fun place to go!!
This is one great example of rebranding to send your target audience a clear message.
In the old branding Disneyland wanted to portray a HAPPY place and they did that by adding color and the the waving flags. In the new branding they wanted to let the public know that Disneyland is "Where Dreams Come True" so they added a light blue color which to me reflects Cinderella, the clouds which reflect dreams and the castle which is the centerpiece of Disneyland.
Here is an example of rebranding to keep up with modern trends. This rebranding subtle yet effective!
Thank you so much for stopping by! I hope this blog post has been helpful for those of you that are in the midst of branding or rebranding your business. I would like to thank my husband Robert who helped me with this post today, he has so much knowledge when it comes to branding. To find out more about his business check out his website Doctor Detail or visit his business page on Facebook.
Stay tuned for tomorrows post, where we will share how to build your brand from scratch.
Lifestyle, Portrait & Wedding Photographer serving Marin, Sonoma & Napa Counties
415.827.9646 ~ www.shelleydeephotography.com
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